CLIENT: Dominion
Creative Direction
Photography
Art Direction
I had the wonderful and terrifying experience of riffing out loud in a client meeting a spontaneous idea about how babies sleep comfortably in some of the most uncomfortable positions and having the client say, "Great idea, let's do that!" I'm still not sure how we found all those mothers willing to bring their babies to a studio late at night, but by sunrise a great group of weary colleagues had pulled off an adorable spot.
Agency Team: Ladon Roeder / Matt Lieppe / Jim Schmidt / Lianne Muldoon / Maggie Glaize
Collaborators: Director: Patrick Rafferty / Producer: Capella Fahoome Brogden / Photographer: Chip Mitchell