CLIENT: Paralyzed Veterans of America
Creative Direction
Photography
American Advertising Award-DC, ADDY Gold
Paralyzed Veterans of America (PVA) has been changing the lives of severely injured veterans for more than 70 years. This work features three athletes, paralyzed veterans, who have overcome adversity and exude confidence, competitiveness, drive and resilience. The work captures the unstoppable spirit of PVA members, and inspires everyone — injured or not — to never back down, never give up and overcome the obstacles in their own lives.
Agency Team: Ladon Roeder / Jody Lange / Shane Brown / Sandra Ospina / Erin Schlesinger / Tai Cotes / Samir Singh
Collaborators: Director/DP: Mike O'Leary / Producer: Capella Fahoome Brogden / Photographer: Ladon Roeder