CLIENT: SUSAN G. KOMEN FOR THE CURE
Art Direction
Creative Direction
Susan G. Komen for the Cure, perhaps the most iconic organization on the front lines in the fight against breast cancer, was facing the most significant crisis in its history following a controversy. The campaign's purpose was to remind the culture at large of SGK's mission and go behind ribbons and the races to the heart and goal of curing breast cancer. This moving series of spots includes survivors of breast cancer speaking in their own words.
Agency Team: Ladon Roeder / Matt Lieppe / Mark DeVito / Lianne Bollinger / Ariel Martin-Cabe / Brad Zerivitz / Keena Jones
Collaborators: Director: Mark DeVito / Photographer: Roy Cox / Producer: Capella Fahoome Brogden
In April of 2013, Bridget Spence lost her eight-year battle with breast cancer. An inspiring and beautiful person, Bridget was a powerful advocate for breast cancer awareness who touched the hearts and minds of everyone who met her.