CLIENT: Dominion
Creative Direction
Art Direction
One of the techniques that make this spot unique is that every one of the sounds captured is real. For example, the bass line created by the repetitive sound of a clothes dryer is exactly that. It is the combination and ordering of these sounds, delivered throughout the spot, which form a melody of sound design. The only instrument to make an appearance is an electric guitar; the “music” is entirely sound, very deliberately designed.
Agency Team: Ladon Roeder / Matt Lieppe / Jim Schmidt / Lianne Muldoon / Huy Ngo
Collaborators: Director: Matt Pittroff / DP: Andy Lilien / Producer: Capella Fahoome Brogden